毕业设计（论文）基于产品生命周期的市场竞争战略研究.docVIP

毕业设计（论文）--基于产品生命周期的市场竞争战略研究 毕业设计论文--基于产品生命周期的市场竞争战略研究论文题目 基于产品生命周期的 市场竞争战略研究 学生姓名 学生学号 院系 专业年级 工 商 管 理 2003 级 指导教师 完成时间 摘要随着经济全球化和信息技术的发展企业之间的竞争日趋激烈很多企业因不能适应内外部环境的种种变化而在激烈的市场竞争中举步维艰面对信息经济网络经济和知识经济时代激烈的竞争局面企业如何根据产品生命周期各阶段的特征选择适合自己的竞争战略越来越受到经营者的重视企业竞争战略选择受到产品生命周期的影响本文立足于企业竞争战略理论产品生命周期理论探寻适合于企业的与企业产品生命周期相匹配的竞争战略论述了以下内容产品生命周期理论论述了产品生命周期的内涵以及各阶段的特点说明了产品生命周期理论的意义竞争战略理论首先论述了竞争战略理论的本质及特点然后论述了基本的竞争战略和基本竞争战略的风险处于不同产品生命周期阶段的市场竞争战略选择该部分在前文分析的基础上将产品生命周期和竞争战略相结合讨论了处于不同生命周期的企业如何做出正确的竞争战略选择本文在总结众多学者研究成果的基础上试图从动态的角度研究企业竞争战略选择问题突出了企业竞争战略选择过程中的内外结合性希望本文对企业竞争战略选择的探讨和分析能够为企业市场竞争战略的选择实践提供一种新的思路关键字产品生命周期竞争战略市场竞争AbstractWith the development of globalization and information technology thecompetition among enterprises becomes more and more furious Many enterprisescant make progress because of their failure in adapting to various changes of internal condition and external environment Facing the furious competition coming with information economy network economy and knowledge economy how to choose the right business strategy based on environment characteristic has become more and more important Enterprise business strategy choosing is affected by product lifecycle This paper is established in two basic theories including business strategy theory and product lifecycle theory and focus on looking for the business strategy adapted to the enterprise which is matched with the product lifecycleThe following content the main body of a book has been discussed togetherProduct life cycle theory Have discussed product life cycle connotation and every stage characteristic have explained product life cycle theory significanceCompete for strategy theory Have discussed the nature and characteristic competing for strategy theorys first and then have discussed fundamental competition strategy and the risk competing for strategys basicallyThe market competition strategy being in the different product life cycle stage chooses Owe a part basis General product life cycle an