DAF中区11-12月整合方案1011.pptVIP

Christmas Gifts 圣诞礼遇 车用雪铲 Subject 活动主题： Year-end Car owners Thanks Party 年终车主答谢庆祝会 Planning策划思路： The main idea is thankful and grateful 晚会以答谢，感恩为主题指导思想； Existed car owners are as the chief element, while the customers with high purchasing intention should be invited in. Besides, the main stream media and important leaders also need be included in. 以保有客户,车主为主要邀约对象,以及高意向客户为辅助邀约对象, 同时邀请主流媒体以及主要领导参加。 Make more car owners to participate in through performances, interactive games and lucky-draw,etc. And on-site promotion offers can achieve the turnover rate. 通过活动表演,互动游戏,幸运抽奖等形式,增加车主参与度,并制定现场优惠政策促成意向客户达成订单。 Activity 主题活动 Process活动流程 ： 19:15-19:30 Registration, music warm-up 来宾签到 ，音乐暖场 19:30-19:40 The host delivers the opening speech 主持人致开场词 19:40-19:45 Leader toast 领导致辞 19:45-20:00 Performance 节目表演 20:00-20:10 Quiz with gifts 有奖竞猜 20:10-20:20 New model experience（undetermined）新车体验（待定） 20:20-20:25 Lucky－draw 幸运抽奖 20:25-20:30 Over 活动结束 Activity 主题活动 Mainstream—1:Opening Speech 主要环节——1 ：领导致辞 ——Opening speech of 4S shop leader, welcome the car owners and media’s coming ,thanks their surpport to Chang’an Ford. 由4S店领导发表感谢致辞，欢迎现场各位车主，客户以及媒体朋友光临，感谢一年来对福特的支持和帮助。 Activity 主题活动 Mainstream—2.Lucky draw 主要环节—2.幸运抽奖 ——Admission number in the box, and let leaders select awards for customers. 将来宾入场编号放入抽奖箱内，请领导为幸运来宾抽取大奖并颁发礼品。 Activity 主题活动 Scarf 围巾 Gifts Recommending 抽奖礼品推荐： Activity 主题活动 Thanks 谢 谢 DAF M11 Sep-Oct Promotion proposal DAF 11-12月 M11区 促销方案 Plan Overview 方案总述 Key Points 达成一致的要点 After discussion meeting, Nov promotion plan as below 经过会议讨论，11-12月促销方案如下： Promotion Subject：Chang’an Ford year-end cross car line promotion 促销主题：长安福特年末全车系促销 Promotion Period： 1st Nov.-30th Dec 活动时间：11月1日-12月30日 BTL 线下活动： Year-end Car owners Thanks Party 年终客户答谢会 Promotion Plan 促销方案 To develop the print ad as Chang’an Ford year-end cross car line promotion for the subject