信阳市营造茶都形象识别系统及指标体系构建的分析-analysis of xinyang city building tea city image identification system and index system construction.docxVIP
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信阳市营造茶都形象识别系统及指标体系构建的分析-analysis of xinyang city building tea city image identification system and index system construction
validitythroughstatisticalsoftwareSPSS,itdemonstratesapositiveresult.Throughanalysis,afterclassifiedandthedeletedthe21factors,itultimatelyrevealedthat12itemscanbeveryhelpfultocreateateacityimage:theareaofteagarden,teaproduction,teasales,teabuilding,teacolor,tea,tea,teaculturelandscapetalent,internalnaming,developmentstrategy,educationalinstitutions,scientificresearch.These12numberscanbeattributedintofourindexes:teaarebasicimageteaexternalimageteaistheintrinsicimageteasocialimage,whichcanbeusedasamethodtodeterminethetwolevel,threelevelofindexweight.Thisindexsystemconstructedbythetestvalidityandreliability,scientificstandards.Thewholebuildingprocesswithrulesandprocessitselfandthedataareusedtoillustrateitsadvantagesanddisadvantagesincreatingteacityimageandtoprovidereferenceforbuildingaperfectimagesystem.Keywords:CityIdentitySystem,Teacapital,Indexsystem目录1引言.............................................................................................................11.1研究背景..................................................................................................................11.2研究目的、意义......................................................................................................31.2.1研究目的.........................................................................................................31.2.2研究意义.........................................................................................................31.3文献综述..................................................................................................................31.3.1国外研究动态综述.........................................................................................31.3.2国内研究动态综述.........................................................................................41.4研究方法..................................................................................................................51.4.1文献研究法..................................................................................................
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