虚拟文化消费的基本问题分析-analysis on the basic problems of virtual cultural consumption.docxVIP

AbstractNowadays, we have entered a time with the popularity of consumption. Mass consumption has expanded to the networking world from traditional book, DVD, theme park, play field and other areas. With the development and improvement of social economy and technology, virtual culture consumption is becoming the trend of consumption society. After the maintenance of normal need of physiology and safety, people want to have more life aspiration, such as focusing on the inner heart, the spirit need and the feel with their available leisure time and surplus capital.Virtual culture consumption is the object of our study and research in this article. On the basis of Generalized Fictitious Economy theory, Symbol consumption theory and hierarchy of needs theory, this article will focus on three important issues in the virtual culture consumption area, such as virtual culture products which are the object, virtual culture consumers which are the subject and virtual culture consumption patterns. In China, the development of virtual culture consumption is still at the beginning, it has bring us many new consumption experiences and at the same time, it still has some disadvantages, for example, online games could lead to young users’ habituation, consumers’ virtual property isn’t effectively protected, the price of artworks is over-valued which could result in the disorder of market. In this article, some relevant solutions could be reached through systemic analysis.Key words: virtual culture consumption, virtual value, virtual culture products, consumption pattern, virtual property56目 录绪 论 ..............................................................11.1 选题价值 .....................................................................11.2 文献综述 .....................................................................21.2.1 关于文化消费的研究 .........................................................................................................21.2.2 关于虚拟文化消费的研究 ..............................