如何造就顶尖销售员（How to build top sales staff）.docVIP

如何造就顶尖销售员（How to build top sales staff） Some time ago, in a sales oriented enterprises to do a friend to the human resources manager to give me a call, he complained in a distress situation: 15 sales staff from just years ago, a month left half, only 5 or 6 people, no matter how training sales performance is not. Sales executives complain incessantly, wasted time, wasted resources to customers, the growth performance is almost zero. Whats wrong with the link? She cant help it. I gave her a recommendation by the New York marketing research company David Mayer and Kailipu management company CEO Herbert Greenberg wrote, called what makes a good salesman article, see light suddenly. As early as 35 years ago, the insurance industry began to implement a major research project, in an effort to solve costly and wasteful business representatives. According to the estimate, the turnover rate of business representatives was over 50% in the first year, and the turnover rate in the first three years was close to 80%. After spending millions of dollars on 35 years of research, the insurance industrys first year turnover rate is still around 50%, and the turnover rate in the first three years is still 80%. How much loss will the business representative leave? Its almost impossible to assess. Pay new salespeople salaries, commissions and expenses and so on, if they can not sell insurance, these huge expenditure equals boondoggle; Some people are born without the ability to succeed, and companies spend a lot of time, money and energy on recruitment, screening, training, and management; Policy loss, employee turnover, company reputation decline, employee morale depression, some market suffered permanent damage, and so on, will also cause great losses to the company. So what caused this high cost inefficiency? The root cause is that companies simply dont know why some people sell things while others dont. What makes a good salesman and became the top salesperson? What are the key qual