ch新起点新辉煌.ppt

NNPR 产品，新起点 NNPR, New Start NNPR产品/NNPR 南京依维柯10年磨砺的全新商用车系列NAVECO’s brand new business vehicle range 先进技术与创新设计的完美结合perfect combination of advanced technique and new design 在高档商务车市场具有竞争力competitive in high-end business vehicle market 带动南京依维柯整体产品销量to increase NAVECO all products sales volume 恢复南京依维柯在轻型车领域的首席领导地位to get back the leadership in light-vehicle area NNPR 营销 NNPR Sales NNPR营销模式/NNPR Sales Model 购买决定的形成/Purchase Decision Making NNPR 广告与传播 NNPR Advertising Communications 购买形成涉及人员/Who Involved 从广告中，他们想/From Ads, they want to 在广告中，我们/In Ads, we should NNPR传播策略/NNPR Communications Strategy NNPR 传播要求 NNPR Communications Should NNPR传播要求/NNPR Communication Should 显示南京依维柯企业实力show the strength of NAVECO 开拓高档商务车市场领域，不影响同品牌其它车型develop new market in high-end business vehicle area, not compete with NAVECO other product ranges 广告传播运动具有有效性、可执行性be an efficient and practical communication campaign 促进NNPR销售、带动提升其它产品系列销售promote NNPR and help increasing NAVECO other product ranges’ sales volume NNPR 传播方案 NNPR Communications Proposal NNPR传播核心/Communication Core Idea NNPR传播公式/Communication Formula 商 务 / 人 / 车 Business / People / Vehicle 商 务 进 化 论 Business Style Evolution 商务进化论/Business Style Evolution 群 分 商 务 人Businessmen in Styles 勤奋商务人/Hardworking Businessmen 事必躬亲doing everything 让时间追着跑fully schedule 巩固与发展的双重焦虑working to firm and develop 实用主义、实在作风down-to-earth, utility-oriented 智慧商务人/Intelligent Businessmen 管理工作者management 运用人、物等各种手段达成目标approach targets with various supports 充满理想、冲劲十足ambitious, aggressive 追求品质感与身份感pay attention to both fine appearance and quality 谋略商务人/Powerful Businessmen 策略制定者strategy makers 高瞻远瞩、深谋远虑forward-looking, provident 工作即是生活 living is working 豪华场面与舒适感受几成必需luxury and comfort sometimes is necessary 类 聚 商 务 车Business Vehicles in Classes 类聚商务车/Business Vehicles in Classes 类聚商务车/Business Vehicles in Classes 基础型商务车/Widespread Business Vehicle 满足基本人、货运送需求/meet the needs of people and goods transportation 价格易于承受/easily afford