基于知识资本的房地产开发企业发展模式分析-analysis of development mode of real estate development enterprises based on knowledge capital.docxVIP

基于知识资本的房地产开发企业发展模式研究摘要知识经济时代，房地产行情的低迷，使房地产开发企业重新思考和设计企业 的价值定位。在此背景下，构建基于知识资本运营的发展模式，具有重要的理论 价值和实践意义。本文采用案例分析方法, 明确知识资本在房地产开发企业发展中的核心地 位，通过知识资本运营内容和结果的论证，为房地产开发企业提供知识资本运营 方面的建议，促进知识资本在整个房地产行业中的应用。本文首先讨论了有关知识资本的文献，明确了本文的理论基础, 将知识资本 视为要素资本的内容之一, 阐明研究的观点和思路，在此基础上通过案例分析和 理论探讨, 以案例分析为主, 研究基于知识资本的房地产开发企业发展模式，明 确知识资本已经成为房地产开发企业的核心竞争力，这是本文的核心内容。得出 结论就是知识资本作为企业一种全新而重要的资本形态, 对企业的发展起着很 关键的作用,如何运用知识资本促进企业发展，使知识资本增值,提升企业核心竞 争力, 对于企业的发展非常关键。本文创新点在于从知识资本角度对房地产开发企业发展模式进行探索，得出 的结论试图能够帮助房地产开发企业更长远的发展。因理论基础积累不足，本文还存在许多不完善之处, 还需要进一步深入的研 究。在具体实践中，将知识资本与房地产开发企业的发展完美结合还需要很长的 一段路。关键词: 知识资本；房地产开发企业；核心竞争力；发展模式The real estate development enterprise development mode research based on knowledge capitalAbstractIn knowledge economy era, as the real estate market downturn, real estate development enterprises rethink and design value proposition. Under this background, the construction based on knowledge capital operation mode of development, has important theoretical value and practical significance.This paper uses the case analysis method, to clarify the knowledge capital in the core position in the real estate development enterprise development, by demonstrating knowledge capital content and results of operations, for real estate development enterprise knowledge capital operation advice, promote the application of the knowledge capital in the real estate industry.At first, this paper in-depth discussion about knowledge, information and documents made clear the theoretical basis for this article, on the basis of the knowledge capital as one of the contents of the elements of capital, to clarify the point of view and train of thought, on this basis, through the case analysis and theory discus- sion, give priority to with case analysis, research real estate development enterprise development mode based on knowledge capital, clear the knowledge capital has become a real estate development enterprises core competitiveness, which is the core content of this article. Conclusion is the intellectual