The Applcation of Fuzzy Language in the Business Negotiation模糊语言在商务谈判中的应用.docxVIP

The Application of Fuzzy Language in the Business Negotiation模糊语言在商务谈判中的应用AbstractUnder the background of economic globalization, Business contacts among nations get closer than before, which has brought more and more opportunities to businesses. Economic interdependence is much productive to the cooperation between companies. Successful business will benefit the development of companies and enterprises. And successful business depends on mutually beneficial agreement. To reach an agreement, two parties need to negotiate. Negotiation, a very common and important activity in the business world, can be understood as a process in which two or more parties come together to discuss common or conflicting interests in order to reach an agreement of mutual benefit. The language fuzziness is crucial for business activities especially as to showing some friendly affection and to maintaining social relationship through the business negotiation. As it known to us, the basic objective of business activities is to pursue maximum benefits, which plays an important role in achieving satisfying result through using the appropriate language. Business negotiation is different from the normal language communication, since all most negotiatorswill not aim to state their purpose clearly, leave alone sharing information sincerely. The language in business negotiation is always implicit, but in order to continue to negotiate favorably, both sides have to create a favorable negotiation atmosphere with euphemistic and polite language. If this happens then, fuzzy language becomes a fabulous communication tool for both negotiators. Based on the negotiation material, how to correctly choose and make full use of courtesy strategy and social meaning of fuzzy language, the author analyzes the practicability of fuzzy strategy as to effectively improving communicative capability in the business negotiation. This paper discusses the widely use of the reason, classification and characteristic of