当今医药行业环境的发展探析.docVIP

当今医药行业环境的发展探析 //.paper.edu.cn - 1 - 中国科技论文在线 Analysis of development of marketing environment in pharmaceutical industry Pan Lingxiao, Xu Jiren, Yang Yuanxuan (School of Environment Science amp; Spatial Informatics, China University of Mining and Technology, JiangSu XuZhou 221008) Brief author introduction:PAN Lingxiao，male，current undergraduate,the main research is science of Abstract: Like other industries, the pharmaceutical industry does not operate in a vacuum. It is subject to various internal and external pressures which make the manufacturers alter their activities in order to be successful. Demand of pharmaceutical products depends on the size and composition of the population, the standard of living and the incidence of disease. There are many factors which are outside the control of the pharmaceutical manufacturers and change at relative slow pace. This paper will give an analysis of the marketing environment of pharmaceutical industry. Keywords:pharmaceutical industry;marketing environment;pharmaceutical manufacturers 0 Introduction Briefly The pharmaceutical industry is one of the most successful industries in the technology sector and its ability to innovate has seen it launch nearly 1,400 new chemical entities as human therapeutics over the last 30 years . Meanwhile, the pharmaceutical industry is one of the biggest industries in terms of revenues. It was reported that in 2003 total global sales reached 466.3 billion US dollars. Manufacturers are influenced by the changes in the society, the industry, more important they are led by the patients. The manufacturers have little or no control over the factors; they adjust their marketing activities by screening the physician’s influence[1]. 1 Analysisof the marketing environment of pharmaceutical industry 1.1 Ramp;D expense and NPD The large global pharmaceutical companies are vast and powerful businesses, while the