color视觉传播 色彩研究.pptVIP

What is color? Does color reside in objects? Color is generated by electromagnetic waves. Primary colors are colors that cannot be mixed by combining other hues. the starting point to mix other colors from a color has three attributes or axes: Value Saturation Hue 色彩三个基本特性 色相 纯度　明度(p13) 色相是指色彩的名称。 纯度是指颜色的浓度。 明度是指物体表面的反光率。 “无彩色”(non-color)如黑、灰、白。 Value is simply dark and light differences. Saturation is simply the purity or intensity of a color. Hue refers to the colors themselves. the name of a color. Analogous Analogous color schemes use colors that are next to each other on the color wheel. They usually match well and create serene and comfortable designs. Analogous color schemes are often found in nature and are harmonious and pleasing to the eye. Make sure you have enough contrast when choosing an analogous color scheme. Choose one color to dominate, a second to support. The third color is used (along with black, white or gray) as an accent.  Triad Any three hues that are equally distant from each other on a subtractive color wheel are the basis for a triadic harmony. Complementary harmony is intended to unite opposite and create a harmonious union. * The Visible Light Spectrum Where Does Light Come From? Empedocles: From Our Eyes Alhazen: From Outside Sources What is the Speed of Light? 1079019857公里/小时 Euclid and Galileo: Extremely Fast Albert Michelson: Nobel Prize Particles or Waves? Aristotle: A Kind of Wave Sir Isaac Newton: Particles, 1704 Thomas Young: Waves. 1807 Max Planck: Both, Nobel Prize, 1900 Poorly Designed Electromagnetic Diagram Electromagnetic Energy Sir William Herschel: Unique Temperatures from a Prism James Clerk Maxwell: Heinrich Hertz: Radio Waves used by Marconi Wilhelm Rontgen: X and Gamma Rays, 1895 Albert Einstein: Ultraviolet Radiation Nobel Prize, 1905 additive color wheel subtractive color wheel *