Google的案例分析.pptVIP

more Internet users Google global development strategy big profits in Search engine market space the rapid development of the market in Search engine Chinese search engine market is not perfect The reasons for Google company return to the Chinese market The strategy of Google in China 资料来源： The size of 485 million Chinese Internet users 资料来源： The top Internet search engine of utilization rate 资料来源： local strategic cooperation partners localization Integration search The high quality products and services the competition strategy Return to the Chinese market The competition strategy of Google company for return to Chinese market good relationship with the Chinese government To establish good relationship with the Chinese government State law Government policy values Cultural To adapt to the light of the specific conditions in China To build up local strategic cooperation partners Google can realize localization of mobile search through the strategic cooperation with China mobile Google could separately make cooperation with China netcom and thunderbolt to establish strategic partner relationship Google could separately make cooperation with tencent and sina as alliance pictures music Integration search video news books Make the most widely covered the comprehensive and integrated search engine web page “Google make achievement of the best search engine through cloud computing 。” ——Kai-fu lee To provide the high quality service and the fastest search speed Provide high quality of Google software and online services Translation software Schedule management software Google map Gmail Photo management software PRODUCT 3 D Drawing software Advertisement union advertising Provide high quality of Google advertising service Keyword advertising Keyword advertising Advertisement union Spring Festival transportation map launched disaster area family search and supplies map, after the Wenchuan earthquake etc. Make the Chinese u