电话营销的的技巧 .docVIP

TAIZHOU VOCATIONAL TECHNICAL COLLEGE GRADUATE PAPER Telemarketing Skills Author: Guide teacher: Major: Business English Grade: Two Class: One Date: March 3, 2008 Telemarketing Skills 电话营销的技巧 Abstract: Along with the competitive development of the global economy, having access to the information at an early time is the main reason welcomed by the telemarketing mode. As a mean of marketing, telemarketing can enable the company to transfer the information to the target customer quickly in a short time. At the same time it can benefit the user to receive the information timely. But using this telephone modes cost is lower than others. You use the telephone to directly to connect to the user and communicate with them. It shows it is customer-oriented and the feature between the interaction of the company and customers. I mainly introduce the meaning and tactics of telemarketing in my paper. I hope my paper will offer some help for the people engage in this job. Key words：marketingtelemarketing, target customer, information , tactics 摘 要：随着全球经济的激烈在我的这篇论文里，我着重介绍了的以及我希望我的论文能对那些打算从事此方面工作的人员有所帮助。关键字：easons?for?using?Telemarketing?A．Theoretically?B．Actually?? Ⅲ. Enterprise?benefits?from?the?telemarketing A．Promptly?grasp?customer?needs? B．Increase?revenues? C．Protect?their?relationship?with?customers. Ⅳ.Telemarketing skills A．Determining the target customers B．Make effective preparations for sales 1．Clear?about?the?purpose?of?calling?customer2．Clear?about?the?goal3．Necessary?questions?to?achieve?our?goals 4．Imagine?the?questions?that?customers?may?ask?in?call?and ?prepare?for?it C．Make striking prologue D．Obtain the confidence of the customers E．Cut in the theme quickly F． Achieve marketing purposes Ⅴ.Conclusion Telemarketing Skills Ⅰ. Introduce the meaning of marketing Marketing is the process of the planning and executing the conception, pricing, and distribution of ideas, goods, and services to cr