无线吸尘器产品留置调查报告.pptVIP

Document number B5.4 The ideal price of testing product is 780 RMB. If we using the Westinghouse brand, the ideal price is 950 RMB. But this price should base on the promotion of Westinghouse brand. The price acceptability of use the Westinghouse brand The price acceptability of use the unknown brand The price acceptability of use the unknown brand is between 650-950 RMB. The ideal price point is 780 RMB. Its shows the unknown brand or new brand of testing vacuum cleaner in Shanghai, the price acceptability should between 650-950 RMB. The ideal price is 780 RMB. When Westinghouse brand told and introduced to the interviewed families, the families can accept the price between 830-1050 RMB, the ideal price point is 950 RMB. Its shows the price acceptability of use the Westinghouse brand should between 830-1050 RMB, the ideal price point is 950 RMB. However the price should base on the promotion of Westinghouse brand. B5.5 The premium price of Westinghouse comes from the sufficient brand introduction by the interviewer. In actually, the brand awareness degree just reached 3% in the interviewed families. The brand awareness degree of Westinghouse in the interviewed families The brand awareness degree just reached 3% in the interviewed families. Its shows many families didnt’t recognized the brand, although Westinghouse is famous brand in oversea market. If the manufacture want to use the Westinghouse brand and pull the price of produce, they should focus on the promotion of brand and advertising in the future. Data analysis B6. The consumer purchase demands of testing vacuum cleaner The selling place of testing product from the family advices Data analysis From the interviewed family advices, the best selling place of testing product is the shop of household electric appliance in Shanghai. The second selling place is the department store. Now the manufacture of testing product want to built the agency in Meilongzhen square of Shanghai. The decision is different w