simulation-intro-g06ppt - Duke University#39;s Fuqua School of Businesssimulation-intro-g06ppt -杜克大学和# 39；企业富卡商学院.pptVIP

THE DUKE GLOBAL INTEGRATIVE BUSINESS SIMULATION Global Executive MBA Program Term V 2006 Agenda Objectives Mechanics Market Information and Decisions Part I: Objectives Duke Global Integrative Business Simulation A competitive business simulation focused on strategy formulation implementation A capstone learning experience that integrates learning from the core curriculum requires the design and execution of a strategy demands good decision making under uncertainty Tests your ability to build and maintain an effective team integrate functional decisions to achieve company goals deal effectively with unexpected events Part II: Mechanics Two Worlds Blue World and Red World Each with six teams Teams compete within a world List of teams available Each world has a wing in Thomas Center, each team with an office (a team room) Software will be loaded before you occupy your office Decisions Beginning: Strategy Planning Worksheet Present it to a venture capitalist group Quarter 0 start-up decisions about plant locations and size Quarters 1~? Decisions Shareholder meeting Final Presentations Communications We communicate with you by memos and handouts You cannot talk to any member of any of your competing teams You can talk to instructor and facilitators You can give out Press Releases We also publish Duke Street Journal Facilitators A group of facilitators help me run the simulation Dedicated team for each world Part III: Market Information and Decisions How Do You Succeed? Customers’ demand characteristics Competitors’ and company decisions Economics in the environment Unknowns ?? There are many decisions, each involves trade-offs Customers Industry Demand Initial Market Sizes Sources of Competitive Advantages Product Improvements Multiple Functional Decisions Marketing Sales Finance Operations RD Assessing Your Situation Your situation at a given stage is given by: Your financial statements balance sheet, income statement, cash flow statement amount of pre-appr