深圳电信针对性营销管理系统设计和实现-项目管理专业论文.docxVIP

Abstract:Along with the telecommunication market gradually opening era, telecom operators between the increasingly fierce competition, in order to occupy the initiative position, telecom operators have increased marketing efforts, enterprises gradually from product-centric to customer-centric marketing idea change, from the extensive marketing mode to active marketing model. Through targeted marketing to expand market share, you need to make the marketing function of the system, data mining, customer service, are fully understand and grasp the customer characteristic of circumstances, therefore, telecom operators marketing system construction imminent.The telecom targeted marketing theory applied to the Web information system development, completed the user management and authorization system ( UAAS ) development. The paper described in detail based on Telecom targeted marketing development process, including needs analysis, outline design, detailed functional analysis functional analysis and design, PIM, PIM to PSM conversion, PSM to code generation, code by hand thinning process. In the development process, the telecom targeted marketing tools are improved, so as to improve the code quality and performance of the system; system development after the end of the thesis, design experiment, analysis based on Telecom targeted marketing software development relative to the traditional software development advantage. Research and analysis of domestic and foreign telecom targeted marketing based on Model Driven Development and code generation aspects of the latest achievements, and applied to the Web information system the actual project development, improve the Web information system development speed and quality, and the reuse of the software development gets strengthening, oriented Telecom targeted marketing Web information system development can be solved in the process of software development and UML methods and the shortcomings of the model development, provid