奥运会标志设计的演变及发展趋势的分析-analysis of the evolution and development trend of olympic logo design.docxVIP

摘 要 奥林匹克运动会已历经风雨三十载，俨然成为空前盛大的国际赛事，更为国 际间的文化交流和艺术传播提供了一个广阔的平台。从工业化到信息化，奥运会 标志设计方式不断创新，标志种类不断丰富。本课题研究意义在于有序完整的梳 理梳出一条奥运会标志设计的演变轨迹，并展望未来奥运会标志设计的发展趋 势。力求从视觉方面丰富奥运的理论知识,并希望在平面设计发展理论和设计实 践中具有一定的指导意义，和对我国的体育精神和本土文化有进一步深入的了 解。通过文献综述法、归纳总结法、举例对比法对奥运会标志设计的演变和发展 趋势进行深入的研究。奥运会视觉形象系统中的标志已成为其核心，从历届的的 奥运会标志中，我们可以清晰的看出，奥运会标志设计，从以招贴画海报的标志 设计到标志的初步形成到后期的成熟发展以及现代的自由创新新时代，标志的设 计发展史体现了人类社会发展的时代性和进步性，可以说是一部浓缩了奥运文化 的形象史。在这个即将步入大数据时代里，多维化、多元化的奥运标志设计趋势 是必不可少的；回归民族化也是提升本国影响力的重要手段；绿色理念的趋势在 这个工业化急速发展，环境严重破坏的时代里亦是尤为重要的。 关键词：奥运会标志；演变 ；发展趋势；民族化 Abstract The evolution of the Olympic logo design and the development trend of research in the Olympic Games, has experienced wind and rain thirty years has become an unprecedented grand international competitions and more international cultural exchanges and artistic communication provides a broad platform. From industrialization to informatization, the Olympic logo design innovation, mark and enriched species. This topic research significance lies in the orderly complete carding comb out a track the evolution of the Olympic logo design, and looking forward to the future development trend of the Olympic logo design. Strive to enrich the theory knowledge, from the aspects of visual and hope in the plane design development theory and has a certain guiding significance to the design practice, and the spirit of sports of our country have a further understanding and local culture. Through the literature review method, sum up method, for example contrast method of evolution and development trend of the Olympic logo design in-depth study. Visual image of the Olympic logo has become the core in the system, from all of the Olympic logo, we can clearly see that the Olympic logo design, poster from the poster of the logo design late to sign preliminary formation to the mature development of new era and the freedom of the modern innovation, logo design reflects the history of human society development of The Times and progress, can say is a condensed his