私募股权投资公司的发展战略分析——以jd投资为例-analysis of private equity investment companys development strategy - taking jd investment as an example.docxVIP

I II ABSTRACT Private equity (Private Equity Investment), referred to as PE, is a new investment system. Its essential feature is not publicly traded private equity (Private Equity) as an investment object. Chinas equity investment in 1979. In 2010, China PE market has shown explosive growth. In 2010, Chinas PE investment cases, there were 363 cases, the transaction amounted to 10381000000 yuan, to withdraw from the case reached 167 pen, the personage inside course of study says, Chinas private equity has become an effective investment and financing channels of civil basic docking model industry and the economy. At this time, the PE mechanism is playing on the huge influx of PE tags, all the armies, governmental guiding fund, bank securities system PE, Tencent and other large enterprises industry funds, investment and private enterprises, the rich and rapidly into the ring, the yuan FOF fund gradually available for insurance capital enters the PE trend of foreshadowing. So, in this situation, all walks of life, with great enthusiasm to the national PE movement. This paper based on the introduction of private equity investment theory, investment in JD company as the research object, first of all, the use of PEST, five-force model, SWOT and other strategic methods to analyze the internal and external environment of JD company, summarizes the current development status of JD investment company, find out the existing problems in the process of its development; then, according to the development situation of JD investment company to develop its future development strategy, put forward the development of vision, JD investment company, strategic positioning, strategic objectives and strategic measures; secondly, to ensure the implementation of the development strategy of JD investment company, from improving the learning organization system, build and improve the investment system, construction of professional CEO team, the four aspects of