罗宾斯管理学激励motivatingemployees.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 15–* 5. From Theory to Practice: Guidelines for Motivating Employees Case: answer  Suppose you set up a small company after graduation, there are many works which require your employees to do. How do you motivate your employees? 16–* 小组作业： 餐饮业 如何与顾客交流提高满意度，形成持续竞争力？ 自行车休闲 如何运用IT技术营销形成竞争优势？ 16–* 15–* Guidelines for Motivating Employees Recognize Individual Differences Match People to Jobs Use goals Ensure that goals are perceived as attainable Individualize rewards Link rewards to performance Check the system for equity Use recognition Show care and concern for employees Don’t ignore money 16–* Contents What Is Motivation? Early Theories of Motivation Contemporary Theories of Motivation Current Issues in Motivation Suggestions from Motivating Employees Discussion Part 5 SCENARIO Write down what you will do in face of the following situation, and answer the questions. Scenario : Designing Motivating Jobs Kayla Burke is an advertising copywriter who works in the recorded music division of Mediaplex‘s marketing department. Kayla is a hard worker and her work performance has been very good. Her most recent work project involves writing direct mail letters to current and potential customers regarding new music (both live and recorded) being marketed by Mediaplex. She also sends coupons for discounts on the new music along with the direct mail letters. Recently, however, she seems to have lost interest in her work. The number of letters and coupons she mails out in a week is falling. As manager of the recorded music marketing division, you have dealt with other instances of declining employee work productivity by using different incentives to motivate employees such as time off, verbal recognition, flexible hours, and free entertainment passes to Mediaplex events. You try these with Kayla, but she does not respond. Her work productivity continues to be below expectations. Following Mediaplex policy, you a