我国商业银行手机银行业务发展对策分析-analysis on development countermeasures of mobile banking in chinas commercial banks.docxVIP

A Abstract 万方数据 万方数据 Abstract With the rapid development of the Internet, the rise of the Internet to our traditional bank finance has brought unprecedented pressure, but this emerging mobile banking financial product for traditional bank gives a new meaning, mobile banking is becoming a strategic transformation of traditional banks breakthrough . Mobile banking convenient features to meet todays fast-paced pace of life of people, to improve the way people work, study and life efficiency. With the rise of 3G and 4G networks in the popularity of mobile banking development prospects are very bright, the development of mobile banking was truly a financial service anytime, anywhere, and laid the foundation for the transformation of banking and financial institutions. Since the development of mobile banking is still in its embryonic stage, the relevant laws and policies as well as the operation mode are far from perfect, and this created some problems in the development of this article as a starting point to Chinas commercial banks for mobile banking offer some development suggestions. Given the importance of mobile banking in the tide of the rapid development of information technology, research the feasibility of the business development of mobile banking in China and to identify the problems encountered in the development and proposed development of coping strategies on the problems they face is mobile banking urgent business development. Firstly, the feasibility of the development of mobile banking from commercial banks in China, the problems encountered in the development were studied and analyzed in terms of feasibility, mainly from Chinas mobile phone banking PEST analysis development environment, respectively, on the political environment, economic environment, social environmental and technical aspects of the environment are analyzed, providing a reliable and stable macroeconomic environment for Chinas commercial banks to develop mobile banking feasibility; prese