试论省属地方本科院校形象传播的现状与问题——以襄樊学院为例-on the status quo and problems of image dissemination in provincial local undergraduate colleges - taking xiangfan university as an example.docxVIP

下载本文档

7
0
约6.18万字
约 59页
2018-08-10 发布于上海
举报
版权申诉

试论省属地方本科院校形象传播的现状与问题——以襄樊学院为例-on the status quo and problems of image dissemination in provincial local undergraduate colleges - taking xiangfan university as an example.docx

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

试论省属地方本科院校形象传播的现状与问题——以襄樊学院为例-on the status quo and problems of image dissemination in provincial local undergraduate colleges - taking xiangfan university as an example

硕士学位论文硕士学位论文 MASTERS TH臼15 Abstract Whìle all ωIleges and universítíes are developed with íts informatio础zation and gmup organizatíonωof today，The effect of image dissemination of universitiω ，on orie hand，dírectly affects íts popularity and reputatíon in publíc，and also the percentage of candidates and employment of graduates; On the other hand，the result of image dissemínation of uníversities determínes its di伽rer阴阳 r叫uiring perquisites. such as introducing excellent talents，gaining fund for scíentific rese彻饨， get wide cooperation 台om society etc.，which make the sustainable development of universíties. However，those two f沁:tors is，ín the mean tíme，the bottleneck that restricts the survival and development of UI让versities.ηle essay first expounds the concept of image，image of universities and image dissemination of universities ，then analyze the significance of ímage dissemination for universities ，and fol1owed by typical example of Xiangfanωllege ，to study on the contents and approach of image dissemination of alI the eleven provincialω lIegωand universities in Hubei，and analyze íωstatωquo and characteristic in image dissemination，and suggest solutions for problems exist. As the case of Xiangfan College is of universality 创nong the eleven universities ，we can derive a general principle and ωmmon 旧部úficanω 也rough thís study. Besides that，th巳 Gωeof Xiangfan College also has a typical sígníficance ín our practíce. ηús thesis mainly focωon exploring the charaιteristic and regularity of image dissemínation of local provincial universities in Hubei，and rωearch the form of image dissemination activitiω，and tried to get the relationship between these forms and its ωntents，80 as to get the naωre of their image dissemination and find the solution for problems exist. key words: Image dissemination Xían且也n ωllege dissemination topíc disseminatíon approach eleven coIleges 拟ld universities 1l lJi -:1::- f位讼文 MASTER S THESI5 华中月1也大学学位抢式成创性声明和使用投机说明尿创性卢明本人郑重声明:所受宠的