试论省属地方本科院校形象传播的现状与问题——以襄樊学院为例-on the status quo and problems of image dissemination in provincial local undergraduate colleges - taking xiangfan university as an example.docxVIP

试论省属地方本科院校形象传播的现状与问题——以襄樊学院为例-on the status quo and problems of image dissemination in provincial local undergraduate colleges - taking xiangfan university as an example.docx

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试论省属地方本科院校形象传播的现状与问题——以襄樊学院为例-on the status quo and problems of image dissemination in provincial local undergraduate colleges - taking xiangfan university as an example

硕士学位论文 硕士学位论文 MASTERS TH臼15 Abstract Whìle all ωIleges and universítíes are developed with íts informatio础zation and gmup organizatíonωof today,The effect of image dissemination of universitiω ,on orie hand,dírectly affects íts popularity and reputatíon in publíc,and also the percentage of candidates and employment of graduates; On the other hand,the result of image dissemínation of uníversities determínes its di伽rer阴阳 r叫uiring perquisites. such as introducing excellent talents,gaining fund for scíentific rese彻饨, get wide cooperation 台om society etc.,which make the sustainable development of universíties. However,those two f沁:tors is,ín the mean tíme,the bottleneck that restricts the survival and development of UI让versities.ηle essay first expounds the concept of image,image of universities and image dissemination of universities ,then analyze the significance of ímage dissemination for universities ,and fol1owed by typical example of Xiangfanωllege ,to study on the contents and approach of image dissemination of alI the eleven provincialω lIegωand universities in Hubei,and analyze íωstatωquo and characteristic in image dissemination,and suggest solutions for problems exist. As the case of Xiangfan College is of universality 创nong the eleven universities ,we can derive a general principle and ωmmon 旧部úficanω 也rough thís study. Besides that,th巳 Gωeof Xiangfan College also has a typical sígníficance ín our practíce. ηús thesis mainly focωon exploring the charaιteristic and regularity of image dissemínation of local provincial universities in Hubei,and rωearch the form of image dissemination activitiω,and tried to get the relationship between these forms and its ωntents,80 as to get the naωre of their image dissemination and find the solution for problems exist. key words: Image dissemination Xían且也n ωllege dissemination topíc disseminatíon approach eleven coIleges 拟ld universities 1l lJi -:1::- f位讼文 MASTER S THESI5 华中月1也大学 学位抢式成创性声明和使用投机说明 尿创性卢明 本人郑重声明:所受宠的

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