网络评论专题“今日话题”特色与问题分析-characteristics and problems analysis of the topic.docxVIP

I I 摘 要 摘 要 随着受众文化素质的提高，他们已经不仅仅满足于看到简单的新闻事实，而是还希 望看到对新闻事实的深度评论，解读阐释和分析。对于网媒而言，如何打造网络评论专 题这类栏目便摆上了日程表。本文以腾讯网的网络评论专题类栏目“今日话题”作为研 究对象，分四部分进行了研究。 论文第一部分研究了“今日话题”栏目的版式与互动特点，详细阐述了“今日话 题”栏目诞生以来的自身版面的改革历程和版面特色，介绍了“今日话题”栏目的互动 方式和特色。 第二部分中，论文研究了“今日话题”栏目的内容编辑特色，通过大量数据图表 对“今日话题”的选题和标题做了统计分析，并总结出选题和标题的主要特点。论文还 对“今日话题”的文本以及所要传达的理念进行了细致的分析。 在第三部分，对“今日话题”的一些缺陷进行了梳理，认为“今日话题”具有部 分栏目被屏蔽，标题不生动，微博宣传力度不够，制作过程不谨慎，多媒体运用能力不 足，纾解社会极端情绪能力不强等缺点，并给出参考意见。 最后一部分，通过前面对“今日话题’这个比较成功的栏目各个方面的分析，给 出网络评论专题的未来发展的几个方面的启示：更新稳定性，品牌意识，原创能力，理 性思维，公正客观立场，优秀团队。 关键词 腾讯网 网络评论专题 今日话题 II II Abstract Abstract With the improvement of the culture quality of audience, they have not only satisfied to see the simple news fact, they also want to see the profound reviews of the news and the facts, interpretation and analysis. For network media, how to create the network comment project will be put on the schedule. Thesis researches the network comment project Today Topic of Tencent, and divided thesis into four parts. The first part studied the layout and interactive features of “Today Topic”, elaborates on the reform and features of the layout of Today Topic since its birth, introduces interactive way and features of Today Topic. In the second part, the thesis researches the editing features of Today Topic, analyzes topics and titles of Today Topic by a statistical analysis of large amounts of data, and summarizes the main features of the topics and titles. Thesis gives a detailed analysis to the text and idea of Today Topic. In the third part, thesis sorts out some pitfalls of the Today Topic : contents frequently was be blocked, publicity is not enough by microblog, production process is not strict, the lack of ability to use multimedia, the capability to alleviate the social extreme emotion is not strong, and gave the views. The last part through the all aspects of the analysis in front part gives the revelation to network comment project in future: stability of renewing, brand awareness, originality, rational thinkin