《财务管理基础》英文课件ch01.ppt

1-* Chapter 1 The Role of Financial Management ? Pearson Education Limited 2004 Fundamentals of Financial Management, 12/e Created by: Gregory A. Kuhlemeyer, Ph.D. Carroll College, Waukesha, WI After studying Chapter 1, you should be able to: Explain why the role of the financial manager today is so important. Describe financial management in terms of the three major decision areas that confront the financial manager. Identify the goal of the firm and understand why shareholders wealth maximization is preferred over other goals. Understand the potential problems arising when management of t