商务英语函电七Cs原则及其语言特点.docVIP

商务英语函电的七C’s原则及其语言特点 　　七C’s原则指的是：Completeness ,Conciseness, Consideration, Concreteness, Clarity, Courtesy, Correctness 　　一、Completeness (完整) 　　 一封商业信函应概括各项必需的事项，要写清楚所有所需信息和反馈的信息。 　　Firstly, complete messages are more likely to bring the desired results without the expense of additional messages .Secondly, they can do a better job of building goodwill. Thirdly, complete messages can help avert costly lawsuits which may result if important information is missing. Finally, papers that seem inconsequential can be surprisingly important if the information they contains is complete and effectively. 　　二、Conciseness (简洁) 　　简洁明了的语言是现代商务英语的突出特点 　　1.首字母缩略语 　　例如：L／C (letter of credit)信用证，B／L(Bill of Lading)海运提单，POD(port of destination)目地港。 　　2.截短词 　　例如：biz (=business)商业，Corp (=corporation)公司等。 　　3.避免废话连篇例 　　(1)We wish to acknowledge receipt of your letter...可改为：We appreciate your letter... 　　(2)Enclosed herewith please find two copies of...可改为: We enclose two copies of... 　　4.短句、单词的运用 　　(1)Enclosed herewith――enclosed 　　(2)at this time――now 　　三、Consideration （体谅） 　　书写商务英语信函时要处处从对方的角度去考虑有什么需求，要尊重对方。例如： 　　“You earn 2 % discount when you pay cash. We will send you the brochure next month. ”就比 “We allow2 % discount for cash payment. We wont be able to send you the brochure this month.” 要好。 　　四、Concreteness（具体） 　　1.使用具体事实和数字 　　2.用主动语态叙述 　　3.选用形象、生动的词汇 　　例如： 　　 AbstractConcrete 　　Termination of theThe insurance contract ends in June. 　　insurance contract will be in June. 　　五、Clarity （清楚） 　　意思表达明确、清楚，要注意一下问题： 　　1.避免用词错误： 　　例如：As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. 　　此处bimonthly有歧义：可以是twice a month or once two month.故读信者就迷惑了，可以改写为： 　　(1)We have semimonthly direct sailing from Hong Kong to San Francisco. 　　(2)We have a direct sailing from Hong Kong to San Francisco. 　　2.注意词语所放的位置： 　　例如： 　　(1)We shall be able to supply 10 cases of the item only. 　　(2)We shall be able to supply 10 cases only of t