国立高雄大学经济管理探究所硕士班全球管理组.docVIP

PAGE PAGE 1/2 「組織與策略管理」課程綱要(2005) 國立高雄大學經濟管理研究所碩士班全球管理組 九十四學年度第一學期課程綱要表 日期：94年 7 月 19 日 課程教師 鄭育仁 課程名稱 (中文) 組織與策略管理 (英文) Organization and Strategic Management 課程編號 開授年級 一 學分 3 時數 3 選別 必修 先修課程 無 課程目標 This program presents an integrated approach to management strategy by identifying both market opportunities and organizational abilities. Students can apply those concepts to understand how companies gain competitive advantage by effectively matching organizational abilities with market opportunities. 成績考查 上課表現(20%)、期中考試(20%)、期末口頭/書面報告(30%)、期末考試(30%) 預讀教材 1. 方至民，企業競爭優勢，民89，前程企管。 2. 黃營杉、楊景傅譯，策略管理(第六版)，民93，台北：華泰。(原著為參考書1.) 教 科 書 Spulber, D.F. (2004), Management Strategy, NY:McGraw-Hill. 參 考 書 1. Hill, W. L. and G. R., Jones (2004), Strategic Management Theory: An Integrated Approach, 6th ed., MA: Houghton Mifflin Company. (華泰文化代理，有中譯本) 2. Thompson, Jr. A. A., J. E., Gamble, and A. J., Strikeland III (2004), Strategy: Winning in the Marketplace, NY: McGraw-Hill. (華泰文化代理) 3. Hitt, M. A., R. D. Ireland, and R. E. Hoskisson (2003), Strategic Management: Competitiveness and Globalization, 5th ed., Ohio:Thomson South-Western. (滄海書局代理) 4. Walker, G. (2003), Modern Competitive Strategy, NY:McGraw-Hill. 5. 陳苑欽、李金梅、黃君慧譯，企業策略，民92年，台灣培生教育。 上課教室 課程綱要 週 日期 講授主題(Topic) 隨堂測驗(Quiz) 1 94/9/22 Introduction 指定預讀教材 2 9/29 Designing Management Strategy Chap. 1 3 10/06 Value-Driven Strategy Chap. 2 4 10/13 External Analysis: Customers and Suppliers Chap. 3 5 10/20 External Analysis: Competitors and Partners Chap. 4 6 10/27 Internal Analysis: Organizational Structure and Performance Chap. 5 7 11/03 Internal Analysis: Organizational Abilities and Incentives Chap. 6 8 11/10 Competitive Advantage and Value Creation Chap. 7 9 11/17 Midterm Exam. 10 11/24 Cost Advantage Chap. 8 11 12/01 Differentiation Advantage Chap. 9 12 12/08 Transaction Advantage Chap. 10 13 12/15 Competition Chap. 11 14 12/22 Entry Barriers and Entry Strategy Chap. 12 15 12/29 Corporate Strategy and Horizontal Organizational S