S集团南非跨文化管理研究-工商管理专业论文.docx

I I II II 摘 要 经济全球化的进一步深化带动了我国企业的国际化发展。文化差异带来文化 冲突，跨文化管理水平的高低成为跨国经营成败的决定因素之一。近年来南非作 为“金砖”五国成员，正逐步发展为中资企业抢占海外市场的新生领域。然而， 目前管理文献和论文中对中国企业在南非跨国经营，尤其是跨文化管理方面的经 验与教训的系统总结较少。S 集团是中央企业最早“走出去”进行跨国经营的中 国企业之一，自上世纪 90 年代开始在南非开展投资经营。本文主要采用比较法、 案例分析、实地考察、理论结合实际等方法，对 S 集团在南非跨文化管理问题进 行研究，提出对 S 集团等中资企业有借鉴意义的对策建议。 本文主体部分概述跨文化管理理论，分析比较中国与南非文化特征，介绍 S 集团在南非的投资经营背景及现状，提出 S 集团在南非经营中遇到的跨文化管理 问题，包括组织架构、决策模式、组织制度、思维和沟通方式、领导风格、人力 与薪酬体系和语言障碍等，并结合跨文化理论进行跨文化管理问题的原因分析。 结论部分从治理模式、组织行为对策、人力资源管理对策等方面就如何解决 S 集团在南非的跨文化管理问题提出了对策，并对本文存在的研究局限性和进一步 研究的空间进行了总结。 关键词：南非，跨文化管理，跨国经营，全球化 Abstract The further deepening of economic globalization have led to internationalization of development of enterprises in our country. Cultural differences cause cultural conflicts. Cross-cultural management have become one of the most important factors that decide whether the multinational business can be successful or not. In recent years, South Africa, as a member of BRIC countries, has gradually become a new field of overseas investment market of Chinese enterprises. However, there are not much academic study on Chinese enterprises’ transnational operation in South Africa, especially regarding suggestions and summary of cross-cultural management in the country. Company S is one of the central enterprises who invested earliest in overseas market, who made investment in South Africa in the 1990s. This thesis apply research method including comparison, case analysis, field investigation etc., to make analysis on Company S’s cross-cultural management in South Africa and raise suggestions on how to eliminate or decrease cultural conflicts in South Africa. In this thesis, it makes an introduction on background and present situation of Company S’s operation in South Africa, after outlining the theory of cross-cultural management and making analysis and comparison of cultural characteristics between China and South Africa. It points out the cross-cultural problems including organizational structure, decision-making mode, organi