TP服装面料贸易公司升级路径研究-工商管理专业论文.docxVIP

摘要 摘要 II II 传统的纺织品贸易公司由于受到供应商和客户的双重挤压，订单越来越少， 利润越来越少，再加上人民币升值，失去价格竞争优势，公司的生存空间越 来越小。如果再坚持传统的贸易商运营方式，公司的竞争力会变的越来越弱， 最终被市场所淘汰。如何应对目前的困难，打破国际贸易壁垒，找到企业新 的利润增长点，实现公司的自我升级，提升公司在全球价值链中的位置是 TP 服装面料贸易公司以及中国众多同类纺织品贸易公司面临的最现实、最紧迫 的问题。 本文将基于全球价值链理论来讨论民营 TP 外贸公司的升级路径。构建适 合 TP 公司升级的理论模型，并对影响公司升级能力的四个主要因素进行分 析，建立评价指标。通过层析分析法对企业升级能力的进行评价和验证，最 终得出适合 TP 公司的四条升级路径：管理体系升级；产品功能创新升级； 产品多样化延伸升级；营销策略升级，以致形成一个较为完整的分析理解 TP 公司发展态势的理论体系，帮助 TP 服装面料贸易有限公司寻找一条新的发 展之道，藉此也希望该研究对纺织服装行业的发展，特别是纯纺织服装对外 贸易民营企业嵌入全球价值链，应对国际竞争和挑战进而带动纺织服装行业 甚至整体经济的发展提供了可借鉴的经验。 关键词 全球价值链 企业升级路径 服装面料贸易 层次分析法 Abstract Abstract III III Abstract Since the reform and opening-up, China has been advancing rapidly in economic development, and foreign trade has been on rapid growth. Foreign trade export has become one of the important engines promoting the growth of national economy. The textile industry, as one of the pillar industries of China’s national economy, acts a decisive role in satisfying peoples’ life demands and creating jobs. Also, it is one of the industries earning foreign exchange through exports that can hardly be replaced. From the worldwide scope, China is a great power in textile and clothing production, consumption and exportation. The gross volume of textile and clothing exports account for the globe’s 25%. The total volume of imports and exports of textile and clothing also climbs year by year. The growth rate of export has accelerated since China joined in WTO, especially. However, since the 2008 financial crisis, the fatal malpractice of the export-oriented economic growth pattern characterized by “both ends outside, massive inflows and outflows” has begun to expose. With the pay hike among workers, and the rise in land cost and price of raw materials, China’s traditional textile and clothing industry has gradually been deprived of the low-cost advantage. In the face of severe situations such as cost, competition, resource and environment, the Chinese enterprises at the low side of industry chain are underta