S公司新项目采购策略的研究-工商管理专业论文.docxVIP

万方数据 万方数据 RESEARCH ON THE NPD PURCHASING STRATEGY FOR S COMPANY ABSTRACT S company is one of Fortune500 companies. The company launches hundreds of new products annually to the market, and this approach becomes major driving force of sustaining growth of company’s Operating Margin, Market Share and ROI (Return on Investment). NPD (New Product Development) is key to companys long-term growth plan. On the other hand, outsource components can now be commonly found and become a critical portion on new products launched by S company in terms of spending or quality. So it is important to adopt a suitable NPD Purchasing strategy as it has direct connection to project success. The case of S company is studied in this paper for NPD Purchasing strategy as it is substantial and determines destiny of a project and of the company. At the beginning of this paper, company background of S company, which is the research objective of this paper, is introduced together with its NPD Purchasing strategy. After that, with research objective put in place, the paper conducts analysis of strategic strength, which includes 6 advantages from supplier selection, cost and quality control, and efficiency improvement perspective, and strategic weakness, which contains of 5 disadvantages on resource allocation and supplier development strategy standpoint. At the end of this paper, in order to address weakness and to optimize the strategy, suggestions are provided which include set up of dedicated NPD Purchasing resource, development of prototype focus supply base and deployment of cost model. KEY WORDS: New Product Development Purchasing, Purchasing Strategy, Cost Model 目 录 第 1 章 绪论...................................................................... 1 HYPERLINK \l _bookmark0 1.1 论文研究背景及意义........................................................... 1 HYPERLINK \l _bookmark1 1.2 对于新项目采购的研究现状..................................................... 3 HYPERLINK \l _bookmark2 1.3 新项目采购工作的特点............