XZX集团智能交通事业部战略管理研究工商管理专业论文.docxVIP

哈尔滨工业大学管理学硕士学位论文 哈尔滨工业大学管理学硕士学位论文 - - II - Abstract Along with economic development, traffic jams and environmental pollution problems become increasingly serious, Intelligent Transportation System (ITS) can not only ease the traffic congestion but also improve the reliability of travel, it is also the master of modern transport technology, an important high-tech application platform and a vital means of the achievement of transport modernization. In this situation, whether Intelligent Transportation Division of XZX Group can survive, develop and grow up in the market to competition depends on its own development strategy. First, this paper introduced the overall profile of the Harbin Synjones Group, then specially analyze the present development of the Intelligent Transportation Division from the aspects such as the strength of the research and development, product development objectives, market development capability, organizational structure and technological achievements and so on, pointing out the existing problems of the Intelligent Transportation: the narrow field of products, low cost- effective portfolio of the intelligent electronic products, the organization presence problem, the existence of financial strength bottlenecks and the marketing channels. Then this paper focuses on the SWOT analysis of Intelligent Transport Division, illustrating the opportunities and threats, the advantages and disadvantages, establishing a basis for the strategy measure proposition. After ensuing the strategy guideline and the strategy target, the paper choose a proper competition strategy for the Intelligent Transportation Division and make sure its strategy focus. Finally, targeting at the constraints of the development of Intelligent Transportation Division , the paper puts forward the guiding ideology for strategic measures, and propose the specific strategy measurement from four aspects: the enhancing the regulations, the crew encouraging measurements,the talent in