Z杂志社发展战略研究-工商管理专业论文.docxVIP

ABSTRACT With the step-by-step improving ofthe socialist market economy system ，and the further promoting of the reform in newspaper indus町 and the lnstitution made by the 也 畅、govemme时， most of the education joumals ，which used to be in the govemment-owned institution sYstem，the operating ofwhich has been starting to fall into the hot water. The Z Magazine House，which is this article about，阳ms out to be a typical example. How 仙 g创 out of the tight spot，having a keep hold and then to develop，has become the No.l big thing of the Z Magazine House and 也 畅、 publishing houses else which also find themselves in the same position. The research topic of this article is the strategy for development and implementation plans ofthe Z Magazine House. Based on the particular case ofthe Z Magazine House，this article performs a comprehensive analysis，applies the strategic manageme削 research tools into reality，and does a thorough study on the development strategy of Z Magazine House，cre创es a plan for next-fiveyears development， and even delivers di他rent Strategic Priorities for different s阳ges of development to Z Magazine House in next five years. Last but not least， It tries to establish a series of detailed implementation plan for Z Magazine House，and analyzes both the key points and difficult problems in this strategy，offers a solution， and seek to provide a new thread and some theoretical references to ente叩rise managers. Key words: Education joumals ，Periodical publishing institutions，the developing strategy 他 句 目录 第一章绪论……………………川…·川…………..………·……………·……·……… J l川.1研究背景…….…….川…. 口12 研究意义……川.川.…川川……..川..…...…..川翩 川……川...……..川..川..川……..川..川.川..……..川.川川...……..…..川...……..川..川..…….川……..…….…….…….…….……….…….…….川……..…….…….3 口13 研究思路与方法川…. 1.4 研究内容与逻辑框架………………………………………… 3 第二章 Z 杂志社内部环境分析……………·… ..5 缸， 2.1 Z 杂志社情况概墙……..………………………..…川…..……… 川……...…………..川…...川…...…… 飞 2.2 人力资源分析……………………………………………..…… ……………………