重庆红色旅游资源开发利用分析——以红岩联线为例-analysis on the development and utilization of red tourism resources in chongqing.docxVIP

II II Abstract As the capital of the Anti-Japanese War, Chongqing is a region full of affluent resources of red tourism, alongside with many revolutionary sites, those classic red scenic including Cinder Cave, Hongyan Revolutionary Museum, former residence of Marshal Liu. A series of problems raised in the process of development and utilization of red tourism resources in Chongqing Municipality seem to be manifest. For instance, the management system in scenic pot is chaotic, as well as irrational product design, delayed marketing, weak regional cooperation. What’s more, scenic service system, with talent system being seriously lagging behind, is adverse to scientific exploitation of red tourism resources in a ration way of Chongqing, inconducive to the leapfrog development of red tourism in Chongqing. The context firstly conducts an in-depth research in the distribution and utilization of current development of red tourism resources in Chongqing, and then combines with the pertinent theory of regional red tourism resource offering the corresponding countermeasures and suggestions concerning exploitation and utilization of red tourism in Chongqing, focusing on the online scenic empirical research in Red Rock. The text first and foremost illustrates literature review both at home and abroad about the basic theory of red tourism systematically. The basic theory of red tourism includes the concept of red tourism, the meaning of red tourism resources as well as the characteristics, values, functions of red tourism, market theory of red tourism, product design of red tourism, marketing of red tourism, the pattern of exploitation of red tourism, development strategy of red tourism, and finally, from an economic perspective elucidates theoretical support to the regional red tourism resources development and dynamic system construction in regional red tourism resources. Combined the pertinent basic theory of red tourism, in-depth analysis should be conducted in the characte