重庆梁平柚产业发展战略分析-analysis of chongqing liangping pomelo industry development strategy.docx

重庆 重庆工商大学工商管理硕士(MBA)研究生学位论文 II II Abstract Liangping County of Chongqing is rich in grapefruit, the Liangping pomelo has been nationally renowned for its production, and became advantageous industries in Liangping agriculture, It is the key industry for county farmers to increase income, the famous brand of Liangping agriculture, the leading grapefruit industry in Chongqing. Strengthen and stronger grapefruit industry of liangping, make it further to become the countys economic growth point, is of great significance for stability in rural areas, promote agricultural production and farmers income, while on the implementation of agricultural and strategic economic restructuring of Chinas new rural construction has practical significance . However, in recent years, complex market environment bring Liangping grapefruit both industry development opportunities, but also the threat of competition. How to seize opportunities and avoid the threat to develop Liangping grapefruit industry, it is requires a careful analysis of the Liangping grapefruit industry development status and development a global nature, forward-looking, which adapt to the market economy development strategy, to put forward Liangping pomelo industry development and effective promotion measures. This article first introduced from the acreage, production, trade, and other aspects of domestic and foreign of the grapefruit industry, summary of advanced development experience, then, highlights the course of PAGE PAGE IV development and status quo of the Liangping County, comprehensive introduce liangping grapefruit History, acreage, breed characteristics, production, development conditions. Next to the status quo introduced based Liangping pomelo industry development SWOT analysis, strengths, weaknesses, opportunities, threats to dissect the various opportunities and challenges facing the development and SWOT matrix analysis on the basis of clear Liangping pomelo development of strategic choi