中国石油湖南销售公司营销策略分析-marketing strategy analysis of petrochina hunan sales company.docxVIP

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中国石油湖南销售公司营销策略分析-marketing strategy analysis of petrochina hunan sales company.docx

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中国石油湖南销售公司营销策略分析-marketing strategy analysis of petrochina hunan sales company

II II Abstract As an important strategic energy supplies, refined oil have a great impact on the worlds economic development, national security, as well as the people daily life. China is a big country of the production and consumption of oil products. To join WTO have brought an unprecedented impact to the Chinese market and distribution of refined oil industry .With the full liberalization of oil products market, the domestic refined oil market has changed the original pattern, the international oil giant has been waving Chinese flag, and domestic oil markets tend to globalization. Chinas refined oil market begin to show the new pattern of competition that directed by two large corporations of the Chinese Sinopec, and other state-owned oil companies, private enterprises, international oil companies participate in. A majority of Chinese enterprises of refined oil sales will face the Survival test directly, face a new market environment and competition rules. They must be timely to examine the actual market environment and their own capacity and take precautions, tailor their marketing strategy in order to take the initiative to face the challenges. Chinese oil project in Lan - Zheng - Chang pipeline project has been approved by the State Council by the end of 2007. As China Petroleum the only sent in Hunan Chinese oil bodies sales company in Hunan Province, it is facing new opportunities for development, and also facing lots of difficulties and risks. How can it root on Sanxiang and remain invincible in the competition? In this paper, we first introduced the background and significance of topics, summed up the fruits that study domestic and international marketing theory, set out the research ideas, the framework and research methods in this paper, provided that a distribution center is the core of oil products sales network and everyone is selling oil Lang theory of marketing innovation and the inadequacies of this article; Secondly, we Followed by an overview of