重庆湖广会馆文化旅游发展战略分析-analysis of cultural tourism development strategy of huguang guild hall in chongqing.docxVIP

II II ABSTRACT As the development of the society, hospitality industry has already become one of the fastest developing and most important industry in the world. The industry position and economy impact of tourism are growing as the development of city economy. Tourism becomes more and more important in the area of city economy, the social employment, as well as the development of culture and environment. In one world, tourism has already become one of the key indutries in China. This paper focuses on the tourism development strategies of Chongqing Hu Guang Museum. Chongqing is a famous city in China because of its long history and abundant tourism resources. As the largest existing group of immigration construction museum, it is no doubt that the importance of the cultural value of Chongqing Hu Guang Mesuem. As the growing recognition of this Museum, the most important problem what the Hu Guang Museum management need to work on is how we can get the largest economy return by best developing its tourism resources. Generally, Chongqing Hu Guang Mesuem needs to have relevant development strategies to overcome those drawbacks in its future development. The purpose of this paper is to find out the main problems during the development of Chongqing Hu Guang Mesum by analysing the external and internal situation of Chongqing Hu Guang Meseum, and researching on these problems. According to the marketing SWOT analysis, including the strength, weakness, opportunity and threaten, also based on the actual situation of Chongqing tourism development, Chongqing Hu Guang Meseum will go through the bottle-neck in a short period. Key Words：Tourism，Industry，Developing Strategy，SWOT Analysis PAGE PAGE IV 目 录 摘 要 I ABSTRACTII 1 绪 论1 1.1 研究的背景············································································································ 1 1.1.1 湖广会馆简介 1 1.1.2 湖广会馆修复所具有的历史文化价值与旅游开发价值 2 1.1.3 国内文化产业发展的现状 3 1.1.4 重庆文化产业发展的现状 4 1.2 研究的意义·····················