城镇消费者购买绿色农产品行为分析——以乌鲁木齐市为例-analysis on the behavior of urban consumers buying green agricultural products - taking urumqi as an example.docxVIP

II II Research on Behavior of Consumers Purchasing Green Agricultural Products —Based upon Consumers in Urumqi Abstract With the improvement of peoples living standard, the demand for agricultural products presents some characteristics such as high quality and diversified. Some people pay more attention to safety and quality assurance of agricultural. Since the development of green food was formally announced in China ,it interested many consumers, particularly the large proportion of the green agricultural in the peoples daily consumption, has also achieved great development. There are a lot of related studies abroad, the behavior of consumers? buying green agricultural has the very big difference because of the social environment and cultural background. The studies of domestic consumers? behavior in buying green agricultural products is less. Therefore, the study of domestic consumers? behavior in buying green agricultural products from the angle of the perspective of consumers has the important theory and the practical significance. This article take consumers in the Urumqi in purchasing green agricultural products as research object, it based on the survey statistics, combined with consumer theory, using quantitative analysis and qualitative analysis on the choice of consumer behavior research. In quantitative analysis, the research on consumers? behavior in buying green agricultural based on the empirical research mainly by the use of two element Logistic model. There are 282 copies of effective sample data with the form of questionnaire, and do some empirical test for the oretical. The empirical study of this paper is mainly divided into three parts, first descript the consumers? behavior of purchasing green agricultural then make a empirical analysis on the factors of affecting consumers? behavior; secondly, divide consumers? behavior into often buy and occasionally buy, and analysis the behavior characteristics of consumers in buying green agricultural prod