承德市远成物流有限公司发展战略分析-analysis on development strategy of chengde yuancheng logistics co., ltd..docxVIP

摘 摘 要 I I PAGE PAGE VI 摘 要 随着经济全球化步伐的加快，物流在国民经济中的作用越来越重要。近年来， 我国物流市场的逐步规范化、开放化，很多物流企业将都面临一个新的历史发展时 期，企业如何把握市场，选择和制定适宜的发展战略，实现持续发展，成为许多公 司面临的一个重要课题。本文中深入研究了承德远成物流公司发展战略问题。 首先，阐述承德远成物流公司发展战略课题研究的背景和意义，综述课题国内 外研究现状，介绍了承德远成物流公司的基本情况。 其次，综合运用 PEST 分析法、波特五力模型、EFEM 方法，从宏观政策环境、 行业竞争环境等方面，对承德远成物流公司外部环境进行了分析。 第三，针对公司内部环境问题，对承德远成物流公司内部环境进行分析，给出 了评价指标的选取原则和评价指标体系，并定量计算内部环境评价结果。 第四，给出承德远成物流公司的发展定位，针对备选战略并应用 QSPM 分析法， 客观确定承德远成物流公司的发展战略目标，制定实施公司发展战略的具体措施。 第五，根据制定的公司发展发展定位和发展战略目标，提出了完善承德远成物 流公司战略实施的保障措施和控制策略。 最后，对全文进行了总结，并对公司发展战略以后的发展进行了展望。希望通 过本文的研究能够给从事相关行业的人员及提供一定的参考和帮助。 关键词 物流；发展战略；战略环境；战略实施；承德远成 Abstract With the accelerated pace of economic globalization, the role of logistics in the national economy has played more and more important in recent years, Chinas logistics market gradually standardized, open, a lot of logistics enterprises are facing a new historical period of development, how companiesseize the market, select and develop appropriate development strategy to achieve sustainable development has become an important issue facing many companies. It is based on this paper, in-depth study the Chengde far as logistics development strategy of the Company. Firstly, on the development of strategic research background and significance of Chengde Yuancheng Logistics Co., Ltd. a brief analysis of the strategic theory, logistics theory and SWOT theory, research status overview topic, Chengde far into the logistics company, takes Syria this article the main work and thesis framework. Secondly, the integrated use of PEST analysis, Porters five forces model, EFEM method, from the macro-policy environment, industry and competitive environment, the external environment of Chengde Yuancheng the logistics company analysis. Use of PEST analysis, analysis of the macro-environment of the company in which the policy of legal, economic, social, cultural, technical, and to further explore the competitive environment of the industry, and the use of an external factor evaluation matrix met