烟台印象主题之纸上烟台——不同色调及图案的对比设计-yantai impression paper yantai —— contrast design of different tones and patterns.docxVIP

摘要 摘要 万方数据 万方数据 摘 要 如今现代人在旅游观光的时候，越来越重视游览质量和汲取自然、人文 景观背后的文化滋养，丰富自己的精神文化生活。烟台作为一座拥有历史底 蕴和美丽风光的城市，旅游业在近几年来蓬勃发展。然而经过实地考察，烟 台旅游纪念品缺乏设计感和能代表本市个性的独特语汇。从当今我国设计日 益分众化和多样化的趋势来看，烟台旅游品已经远远落后。 针对这种现状，我选取“烟台印象”主题旅游立体纪念卡设计这一个侧 面进行设计制作，结合烟台市的人文、自然、物产几个方面，从中挑选三大 元素——历史遗迹烟台山、烟台吉祥物水母、烟台举世闻名的特产苹果为基 础创作对象，运用纸材料对“烟台印象”主题进行表现。区别于市面上已有 的立体贺卡设计，即以纯色为主、以动植物等随意主题为创作对象，缺乏与 具体主题相联系，我从文案和形式上进行创新：首先将卡片与“烟台印象” 的主题紧密联系，其次在形式美上，将基于受众不同的审美需求从色彩、图 案方面进行差异化设计，运用多种手法突出主体物，在外包装方面采用特殊 材质烘托整体气氛。为烟台旅游品创意开发提供实例和经验。本篇文章将对 “烟台印象”主题的立体旅游纪念卡片设计进行说明和阐释。 关键词：烟台；旅游纪念卡；分众；色彩；图案 II Abstract ABSTRACT Now in modern tourism,people pay more and more attention to quality and to absorb natural and cultural landscape tour behind the culture nourished, enrich their spiritual and cultural life. Yantai as a city with historical culture and beautiful scenery, tourism in booming in recent years. Through on-the-spot investigation, however, yantai souvenirs lack of sense of design and unique vocabulary can represent the citys personality. From the current design in our country is becoming more and more focus and diversification trend, yantai tourist souvenir has lagged far behind. Aiming at the status quo, I select pop-up greeting cards design this one aspect of design, with the combination of yantai humanities, natural and products from several aspects, use paper material to show yantai impression theme. Based on the aesthetic needs of audience is different from the aspects of color, pattern design to realized. Provide examples and experience for yantai tourist souvenir creative development. This article will be explanation and interpretation to the theme yantai impression of the three-dimensional tourism commemorative card design. Key Words: Yantai; tourist souvenir cards; demassification; colors; patterns III 目录 目录 目 录 HYPERLINK \l _bookmark0 第 1 章 引 言 .............................................................................................................1 HYPERLINK \l _bookmark1 1.1 选题背景 ..............................