中资寿险公司个人代理营销效率评价—基于dea方法-evaluation of individual agency marketing efficiency of chinese life insurance companies - based on dea method.docxVIP

Ab Abstract Ab Abstract I I I II Abstract Since the allies to enter the Chinese market in 1992, brought a personal agent marketing model, the initial stage of rapid development is now entering a period of adjustment. Achieved rapid growth in personal marketing agent mode at the time, as the development of Chinas insurance industry entered a new phase, beginning to show some of the institutional mechanisms of contradictions and problems in the management of insurance salesmen, extensive management, in great quantities, the quality is not high, relationship ring true, and other issues are more prominent. Extensive insurance by large marketing operation mechanism can not meet both the new stage, the higher demands of the masses under the new situation on the insurance consumer, but also damage the image of the insurance industry, reducing the degree of recognition of insurance and effective demand, is not conducive to the sustainable development of the insurance industry. The 12th Five-Year period is a crucial period for China to build a moderately prosperous society, deepen the reform and opening up, accelerate economic development in the crucial period. Second five proposed to actively promote the insurance industry transition to the connotation of development strategies, and promote the main structure of the insurance market by the extended development, regional distribution, business structure optimization and upgrading, to promote market competition to differentiate from the homogenization of fully their comparative advantages, and continuously improve the quality and efficiency, improve the comprehensive competitiveness of the insurance industry. In this context, to cope with increasingly fierce competition in the market, China life insurance company must change marketing management mode, in order to increase the competitive power. Fundamentally, insurance company efficiency is insurance company to the resource allocation ability, the market competition ability a