中国民间年画的包装设计分析-analysis on packaging design of chinese folk new year pictures.docxVIP

II II 础上，明确包装设计对民间年画发展的现实意义。 再次，综合多学科知识，制定出适合民间年画发展和市场需求的包 装设计策略，融合现代包装设计思想，结合民间年画艺术的语义、形 式，提出具体的包装设计视觉表现方法。 最后，基于时代精神，蠡测民间年画包装的发展趋势，并且展示两 个将研究理论用于设计实践的案例。 关键词： 民间年画，包装设计，年画艺术，文化特征，传承和发展 III III ABSTRACT In recent years, governments at all levels and organizations to rescue, protection of the Folk New Year Picture Art and research work is concerned, many local Folk New Year Picture has been selected for the National Intangible Cultural Heritage, along with the rise of art collection boom, and local tourism development, the Folk New Year Picture enter the market as a commodity to be favorable. All this for the realistic circumstances of this ancient folk art, is undoubtedly a development opportunity. However, in developed commodity economy, the Folk New Year Picture to be based on the market, in addition to features of goods has its own charm, also there should be matching with package. But, unfortunately is, Discovered through market research, currently the Folk New Year Pictures of packaging status was can worry, a lot of goods still is no packaging of State, even is has, packaging form also is crude, modeling single, decoration most is copying and pieced together Folk New Year Pictures elements, ignores merchandise of features, will different geographical, and moral of Folk New Year Pictures confusion, this clearly is adverse the Folk New Year Picture development of, so needs to be solution. PAGE PAGE VI Developed under the conditions of the commodity economy, by improving and perfecting the packing, enhance the market competitiveness of the Folk New Year Picture, helping it to develop a wide range of markets, need to study from the following areas: First of all, to analyze the Folk New Year Picture Art, focusing on interpretation of art and cultural features of the Folk New Year Picture, is aimed at packaging design, correctly grasp the Folk New Year Picture Art forms, understanding its cultural context. Second, the investigation on the basis of the Folk New Y