浅析添柏岚Timberland绿色营销.docVIP

浅析添柏岚Timberland绿色营销 　　摘要： 随着健康问题的突显以及环保观念的深入人心，人们在对自身健康越来越重视的同时在环保观念方面也得以改善并提高，消费者在选购产品时则会优先考虑环境问题以及生态的可持续发展。本文通过对添柏岚（Timberland）绿色营销的现状、存在的问题以及解决措施进行研究，深入了解添柏岚（Timberland）的绿色营销，同时也希望更多的企?I可以将自身利益与环境保护和消费者需求结合起来，在企业盈利的同时还能改善并保护生态环境，从而促进社会的可持续发展。添柏岚（Timberland）作为全球领先的户外品牌，为给消费者不一样的户外体验，从自身做产品做起，通过产品来唤醒消费者的环保意识，为保护环境、营造美好地球做好本职工作。虽说现在很多企业都意识到环境恶化这个严重问题，但却没有落到实处，而添柏岚（Timberland）的一举一动将是其他企业可以借鉴的榜样。 　　Abstract： As the highlight of the health problems and the concept of environmental protection deeply rooted among the people， people pay more and more attention to their own health and the environment protection can be improve and enhance. When consumers choose and buy products，they consider environmental issues and the sustainable development of ecology first. This article according to research the status， existence question and solution of the green marketing of Timberland， can understand deeply of the green marketing of Timberland， at the same time， it also hopes that more enterprises combine their own interests with environmental protection and consumer demand， while corporate profits also can improve and protect the ecological environment， to promote the sustainable development of the society. Timberland as the worlds leading outdoor brands， starting from their own product for different outdoor experience to consumers， they wake up consumer awareness of environmental protection according to products， and do their own work well to protect the environment and create beautiful earth . Although many enterprises are aware of the serious problems of environmental degradation， but not implemented， and the movements of Timberland will be an example for other enterprises to learn from. 　　关键词： 添柏岚；绿色营销；问题；建议 　　Key words： Timberland；green marketing；problem；suggestion 　　中图分类号：F426 文献标识码：A 文章编号：1006-4311（2018）03-0036-04 　　0 引言 　　近几年来，由于消费者的生活水平不断提高，很多消费者的关注度开始由最初的绿色食品不断深入到了绿色服装，但对于绿色服装，很多消费者对其概念以及性质不是很了解，大多数消费者的绿色消费意识十分淡薄，在选购服装时看中的是服装对自身的健康有无危害、能否带来保护作用等，而对服装的再利用性和服装在生产过程中对