我国电子商务的发展与对策分析.docVIP

PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 电子商务的发展与对策分析 摘要 随着计算机技术的普及与发展，网络已经成为我们日常生活中所必需的东西。我国的经济在不断的发展壮大，人们的收入水平也得到了大幅度的提升，随之人们的消费能力也得到了普遍的提高。网络走进我们每一个普通人的生活之中，则给电子商务的发展提供了一个广阔的平台，电子商务的方便、快捷，使消费者改变了以往的消费理念，线上购物越来越得到推广。越来越多的企业选择转型投产到线上平台，来开展公司的业务，以此提升企业的经济效益。本文通过对电子商务存在的现状及问题的探讨， 拟从政府、电子商务平台以及线上企业等方面提出建设性的建议，着力完善与提高电子商务水平。 关键词： 电子商务 线上平台 消费理念 The development of electronic commerce and the countermeasure analysis Abstract With the popularity and development of computer technology, the network has become our daily life in the necessary things. Chinas economy continues to grow and develop, peoples income level has also been greatly improved, along with peoples spending power has also been generally improved. Network into every one of us ordinary peoples life, then to the development of e-commerce provides a broad platform for e-commerce convenient, fast, so that consumers change the concept of the past consumption, online shopping more and more Promotion. More and more enterprises choose to transition to put into production online platform, to carry out the companys business, in order to enhance the economic efficiency of enterprises. Based on the status quo of e-commerce and the problems of the proposed, from the government, e-commerce platform and online businesses and other aspects of the proposed constructive efforts to improve and enhance the level of e-commerce. Keywords: e-commerce online platform consumption concept 【目录】 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc446402307 【摘要】 1 HYPERLINK \l _Toc446402308 【Abstract】 2 HYPERLINK \l _Toc446402311 一、电子商务发展的概述 5 HYPERLINK \l _Toc446402312 （一） 电子商务的概述 5 HYPERLINK \l _Toc446402313 1. 电子商务的含义 5 HYPERLINK \l _Toc446402314 2. 电子商务的概况 5 HYPERLINK \l _Toc446402315 3. 电子商务的主要形式 5 HYPERLINK \l _Toc446402316 （二）电子商务的发展特点 5 HYPERLINK \l _Toc446402317 （三） 电子商务的发展趋势 6 HYPERLINK \l _Toc446402318 二、我国电子商务发展的现状 7 HYPERLINK \l _Toc446402319 （一）起步晚但发展迅猛 7 HYPERLINK \l _Toc446402322 （二）消费群体不断扩大，网购日渐成熟 7 HYPER