新媒体时代的视觉设计与创意.PPTVIP

tingyi@mail.ntust.edu.tw Today’s Talk 新媒體 視覺傳達設計 視覺資訊傳達設計、信息設計 視覺創意與設計 作品賞析 Graphic Design CF / Video (with digital effects) Info Design (fun works) Interactive Design (web, games, and many others) 新媒體 What’s New Media? Why New Media? 新媒體時代的可能性 What’s the next? Information Anxiety A learning object or communicative interface that cannot convey information successfully triggers anxiety in readers. The anxiety erects barriers to learning processes. The anxiety affects users’ interest in accessing the material ?the ways in which users retrieve information ?users’ understanding of the material ?users’ self-esteem Visual Information Design Contents Explanation Graphics Information Architecture Visual Language Engines Graphic Design Web Design Media Design / Multimedia Design (Interface Design, Game Design, Virtual Reality….) Learning Theory Visual Literacy Current Situation visuals and graphics are secondary and supplemental to the textual explanation. the visual design of the material in the currently used material does not employ sophisticated information architecture rather, it operates at a single level of visual representation. [Lin, T. S. (2006)] Suggestions (Lin, 2006) to increase both the material’s clarity and users’ interest in the material. textual and visual explanations play equally important roles in the development of materials versatile in serving various readers and their multiple uses. The Vision: The goal underlying this field of study is not simply to present concepts in an accessible manner but to delineate the relationships among the variables of textual and visual elements. Quotes from Bringhurst Tufte “Some space must be narrow so that other space may be wide, and some space must be emptied so that other space may be filled.” – Robert Bringhurst The Elements of Typographic Style “Information consists of differences that make a difference.” – Edward Tufte Envisioning Information Graphic Design / Info Design how da