北京地区部分围棋道场经营管理现状与对策研究-体育学专业论文.docxVIP

北京地区部分围棋道场经营管理现状与对策研究 北京地区部分围棋道场经营管理现状与对策研究 万方数据 万方数据 ABSTRACT Go is the essence of our country has the intelligence development, cultivate character, promote tactical awareness etc., flourishing for thousands of years, and gradually developed into an international cultural and sporting activities. In recent years, with the expansion of weiqi sport to aim at cultivating professional players go dojo has developed rapidly, especially in several of the most representative be present in Beijing, also can reflect the Chinese most go level and characteristics of professional training. These go dojo can survive in the fierce market competition and development, and constantly transportation professionals for China to go at the same time, its own on the operation and management also exist many problems to be solved. Therefore, carries on the part in the Beijing area go dojo management present situation and the countermeasure research, for the construction and development of Chinas go dojo has a good reference. This article uses the literature material method, interview method, field survey method and other methods are analyzed in the Beijing area part go dojo management situation, from the form of business, business scale, the internal management, external propaganda, etc, to compare and research, carefully to find the main factors which restrict the development of the go dojo, draw the following conclusion: 1, three dojo current operating conditions are based on profit, the main profit for blunt Duan Peixun nie ge dojo, and the main point of profit to ma dojo is the introduction, the primary, intermediate and advanced amateur training, etc. In addition, three dojo in go need strengthen product development and promotion of the industrial chain, such as go teaching materials, books, audio and video products, go website, go cultural goods, etc., to gain more profits. 2, the game has begun to be present in the impact of professional grade training is given priority to, to devel