奥运会运动图标的演变风格分析-艺术设计专业论文.docxVIP

万方数据 万方数据 【摘 要】 奥运会运动图标是奥运视觉形象必不可少的部分，它有很强的功能性，其中最基本的就 是识别功能，它需要越过语言障碍，只通过图像的表现来向观者传达信息，清晰的表达各个 运动项目的特点和场馆信息，指引运动员找到正确的场地。因来自世界不同语言国家的运动 员、观众所需要的语言交流不同，它的特点是形象简洁直观，颜色对比强烈，造型准确生动， 用于奥运会场馆的各个场所。 本文试着从奥运会运动图标的功能、发展过程、艺术风格、表现形式等方面，全面的剖 析它的本质特点。从它处于的不同时代，寻求在不同民族文化的背景下奥运会运动图标所表 现出来的艺术特征；奥运会运动图标的设计形式多样化，其中包括简洁化、几何化、具象化 等手法，通过列举有代表性的例子来阐述这几种表现手法在运动图标的设计中是如何运用 的。 通过对以往奥运会运动图标设计手法的分析，展望未来运动图标的发展趋势，使其更好 的突显民族文化与时代文化，并在数字多媒体艺术发展下，多元化的发展，同时设计师应该 时刻不忘可持续发展的设计思想，使奥运会运动图标的发展更有突破性。 【关键词】奥运会运动图标 功能 设计手法 发展趋势 I 【Abstract】 The Olympic Games is now the worlds largest sports games, each session of the Olympic Games will have athletes from different countries in the world. Due to language barriers to communication, the design of the visual image of the Olympic Games is particularly important. Olympic sports icon is a crucial part of the visual image of the Olympic Games, its characteristic is concise and straightforward color contrast, modelling is accurate, vivid and used in different parts of the Olympic stadium. Olympic sports icon has a strong function, is one of the most basic recognition, it needs to cross the language barrier, only want to convey the viewer through the performance of image information, a clear expression of the characteristics of various sports and venues, guide the athletes to find the correct field. This article tried from the function of the Olympic Games sports ICONS, development process, artistic style, form, etc., the essence of the comprehensive analysis of its characteristics. From it in a different era. Seeking in the different national culture under the background of the artistic features of the Olympic Games sports icon is displayed; Olympic sports icon design form diversification, including a simplified technique such as symbolization, geometry, and through typical examples to illustrate the technique of expression in the design of sports icon is how to use. Finally, through the analysis of previous Olympic Games sports icon design gimmick, looking to t