报纸社论在都市报转型中的探索与研究——对南方都市报社论板块的分析-新闻与传播专业论文.docxVIP

本文以《南方都市报》社论为研究样本，通过文本分析、内容分析和 对比分析相结合的方法，对《南方都市报》的社论进行分析，并将其与《南 方日报》同时段社论进行对比，分析《南方都市报》在转型道路上在社论 方面的探索，从而探讨社论在南方都市报“新主流媒体”的转型中的作用。 在此基础上对未来都市类报刊发展路径以及报业传媒集团实现协调发展提 出建议与预测。 关键词：新主流媒体；南方都市报；社论话语；转型；传媒集团 Analysis the effect of editorial to the transformation of the Metropolis Daily ——For the editorial of Southern Metropolis Daily ABSTRACT In the traditional news media, the division of Labour between the party newspaper and metropolitan has very obvious differences and positioning, party newspaper as the mouthpiece of the party and the government, it has brought to the attention of the various aspects of hard news, guidance and direction and so on is the keyword has been marked on party newspaper, occupies the important position in both. And metropolis daily because of its different lihpao nature, news writing and more close to the audience, in the majority with soft news, the less the outline of the sexual characteristics of party newspaper has more affinity, the audience is relatively broad. Southern newspaper media group in the southern metropolis daily also walked the path, the southern metropolis daily experience several radical redesign, and shout out the building of new mainstream media, embodies the idea of closer to the mainstream media, one of its features are reflected in its attaches great importance to the editorial. As you can see, the southern metropolis daily tried to fight, to construct urban class newspaper editorial discourse system. Development up to now, cant deny the southern metropolis daily metropolis daily compared with other regions in the editorial stood in a higher vantage point, brought more benefits, but also for the future urban transition class newspapers and media group, to realize the coordinated development of great significance. Is media between independence and quality of Chinese media group in the coordinated development of typical, also to the southern newspaper media group, through the party newspaper and metropolitan newspaper