电子商务个性化推荐模型分析-管理科学与工程专业论文.docxVIP

II ABSTRACT With the application and development of Electronic Commerce, integrated researches of artificial intelligence, web mining and commercial model have become a forward problem. Electronic Commerce websites provide more and more options for customers, at the same time, increase the difficulty that customer, who face with plenty of information, find out the product information coincide with their needs accurately and quickly. Personalization recommendation technology analyses customers’ related information, and offers products and service to customers which coincide with their preferences actively and efficiently. On the one hand, the customer personalized demand was satisfied much more better. on the other hand, it is favorable to establish steady customers crowd, improve service quality. This dissertation analyses research accomplishment and actual application environment, studies the personalized recommendation model which was based on customer purchase behaviors and preferences, and filters customer samples with sampling technology in order to improve the accuracy and efficiency of recommendation. Research accomplishment mainly includes: ①This dissertation offers a dynamic method to mine customers behaviors. Because most of traditional technology predict customer preferences based on the static data, but customer preference is changing with time. So this dissertation sorts the purchase of customer behavior as purchase behavior sequence, according to the time order, and then extracts the association rule, and predicts target customer’s current or future preferences, which has raised the accuracy of the forecast. ②This dissertation offers sampling for pre-processing sample data. This dissertation takes look ahead selective sampling algorithm and collaborative filtering algorithm based on the combination of project and customer in use. Computer, through defining sample label utility, chooses the customer sample with the maximum utility for la