东北轻合金有限责任公司特种铝合金板带材产品战略研究-管理科学与工程专业论文.docxVIP

Classified Index：F273.2 U.D.C.： 658.3.01 Dissertation for the Master Degree in Management STUDY ON SPRCIAL ALUMINUM ALLOY PLATE-STRIP PRODUCT STRATEGY OF NORTHEAST LIGHT ALLOY CO., LTD Candidate: ZhongLi Supervisor: Prof. Hu Longying Academic Degree Applied for: Master Degree of Management Specialty: Management Science Engineering Affiliation： EastNorth Light Alloy Co.,Ltd Date of Defense: September , 2007 Degree-Offering-Institution: Harbin Institute of Technology 摘 要 铝是国民经济发展的重要基础原材料，产量占有色金属近一半。进入 20 世纪 90 年代以来，中国铝及铝合金消费以年均递增 14%的速度增长，大大高 于全球平均水平，铝材是铝消费中产量最大、应用最广泛的主导品种之一， 约占铝消费的 50%以上。 高强、高韧、超大规格铝合金板带材是国防工业重要的结构材料，这些 材料在军用飞机、火箭、导弹、装甲车、坦克、舰船等领域具有不可替代的 作用。东北轻合金有限责任公司通过综合分析世界和中国铝加工业的发展趋 势，精心筹划的超大规格特种铝合金板带材项目是中国第一条可生产 3500mm 宽铝合金厚板的生产线，是有色系统近 15 年来投资最多、规模最大、意义最 深远、作用最突出的技术改造项目， 超大规格特种铝合金板带材不仅可以填 补国内空白，结束我国超大规格、超高性能铝合金材料长期依赖进口的历史， 而且可以满足国防军工、航空航天、船舶工业、汽车工业、铁路运输、石油 化工等诸多行业发展的需要，对拉动地方经济发展、提升国防军工实力、保 障国家安全都具有重大而深远的历史意义和现实意义。 本文运用产品战略研究中的理论和方法，对铝合金板带材市场内外部环 境进行了分析，通过超大规格特种铝合金板带材市场的发展趋势及市场竞争 分析，提出了超大规格特种铝合金板带材的产品战略及实施措施，旨在为企 业产品的正式投放提供参考及对策。 关键词 铝板带材产品；产品战略；产品组合 Abstract Aluminum was an important basic raw material for national economic development whose yield accounted for approximate half of nonferrous metal. Since 1990s, Chinese Aluminum and Aluminum alloy consumption had increased with speed of 14% per year, which was greatly higher than average level of the world; Aluminum plate was one of leading varieties in Aluminum consumption with highest yield and most extensive application, which approximately accounted for more than 50% Aluminum consumption. High strength, high toughness and super-large scale Aluminum alloy strip was an important structure material of defense industry, which had unreplacable function in military aircraft, rocket, missile, armored car, tank, ship and other field. Northeast Light Alloy Co., Ltd had analyzed comprehensively the development trend of world and Chinese Aluminum processing industry and designed carefully the project of super-large