对甄爱宴会中生日宴营销策划.论文.docxVIP

对甄爱宴会中生日宴的营销策划 Xinyu University 学年论文 题名：对甄爱宴会中生日宴的营销策划 学生姓名: 占平权 学 号: 1508210014 专 业: 市场营销 指导教师: 章程辉 学 院: 经济管理学院 江西·新余 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 2 论文题目：对甄爱宴会中生日宴的营销策划 专 业：市场营销 学生姓名：占平权 指导教师：章程辉讲师 摘 要 近两年，在国家反腐倡廉、严禁公款消费等政策高压下，我国 HYPERLINK /report/detail/a60e324dd92045dc.html \t /analyst/detail/220/_blank 餐饮行业也经历了寒冬，而随着居民消费能力的不断提高，在酒店举行生日宴已被越来越多人选择。随着生日宴市场蓬勃发展，生日宴产品的销售在酒店的收入中占有越来越重要的位置该市场也成为餐饮行业新的增长点，在餐饮行业整体下滑的背景下，成为 HYPERLINK /report/detail/ed62e5909a644f0f.html \t /analyst/detail/220/_blank 餐饮 HYPERLINK /detail/bk_77184c47.html \t /analyst/detail/220/_blank 酒店行业争夺的点。 前瞻产业研究院发布的数据显示，目前国内宴会市场规模在3400亿元左右，未来还有较大的发展空间，在餐饮行业目前的发展境况下，尤其是星级酒店，我们认为应该认真深耕生日宴市场。 关键词：餐饮行业；生日宴 Title: The marketing plan for the birthday party for the Yan Ai banquet Specialty: Marketing Planning for Firms Applicant: PingQuan Zhan Supervisor:Lecturer ChengHui Zhang ABSTRACT In the past two years, under the pressure of the states policy of combating corruption and upholding integrity and prohibiting the consumption of public funds, Chinas catering industry has also experienced a wintry winter. With the continuous improvement of residents spending power, more and more people choose the birthday party at the hotel. As the birthday party market is booming, the sales of birthday party products occupy an increasingly important position in the hotels revenue. The market has also become a new growth point for the catering industry. In the context of the overall downturn in the catering industry, it has become a competition for the catering hotel industry The point. Prospective Industry Research Institute released data show that the current domestic banquet market size of 340 billion yuan in the future there is still much room for development in the restaurant industry under the current development situation, especially the star hotel, we believe that we should seriously deep plowing the birthday Banquet market. Key words: Catering industry; birthday party 目 录 TOC \o 1