从消费心理学的角度论商标翻译中的功能理论-英语语言文学专业论文.docxVIP

论文摘要 对于商标翻译的研究由来已久。但是?随着经济的全球化和高速发展 p 先期 商标翻译研究的成果似乎已难满足新形势对商标翻译的要求。本文通过对消费心 理学的阐述和对功能翻译理论的介绍 F 旨在寻求指导商标翻译的一般性原则。 第一章:依次介绍了商标和商标翻译的一些基本知识、语言特点和评价标准。 第二章:随后介绍了消费者和消费者心理学， 以及它们对商标翻译的影响。 第三章:进一步讨论的是商标翻译与消费者心理学之间的相互关系。 第四章:关于功能翻译理论的不同方面 p 和功能翻译理论在商标翻译实践中 的应用， 并以生活中的商标实例进行阐述。 第五章:得出本文结论:在商标翻译中应用功能翻译理论符合消费者心理学 的基本原理， 功能翻译理论应成为商标婆婆译的一般性指导原则。 关键词:商标翻译:消费者心理学;功能翻译理论 v Abstract Brand name translation bas a long history of being studied; however，with the quick economic development and globa1ization，the achievements of the previously carried-out research work seems to be n创 enough to meet 也e mquimmen岱 in 也e new situation. 岱l1ough 也e exposition of ∞nsumer psychology and introduction of functionalist 由eory of 位anslation，the 也esis .intends to 面ld some genera1 principles guiding brand name translation. Sequentially，some basic information， language features，and evaluation αiteria of brand name and brand name translation are presented 凶 Chapter 1; Chapter ? fol1ows with an introduction of CODSUmer and ∞nsumer psychology与 as well as their ?nfluences on brand name translation; 坦 α.apter 田， the author fur也er disωsses 也.e interactiona1 relationship between brand name translation and ∞nsumer psychology; Chapter IV is concemed with different aspec也 of functionalist 也.eoηof translation or 由e Skopotheorie ，and its appliω.tion to the practice of brand name translation illustrated by real-life ex缸nples;αlapter V presents 由e ∞nclusion 由at the application of functionalist 也eory of translation or the Skopotheorie to brand n缸ne translation is in accordance with the basic principles of ∞ns山ner psychologYt 姐d 也.at functiona1ist theory should be a general guidance for brand n缸ne translation. Key words: brand n础ne 田nslation;ωnsumer psychology; functìonalist theory; Skopotheorie w Acknowledgements ηlIOughout my preparation and writing of this 曲创始， 1have received kind help and valuable instructions and suggestions from a good many people. My hearty thanks first go to my dear parents. B