城市品牌对企业绩效影响的分析-政治经济学专业论文.docxVIP

traditional communication, network communication, other communication four level two indexes. Finally we draw the Douglas production function, at the same time using two systems to generate the value of signal intensity of the final value of city brand. On the basis of quantitative city brand signal, this paper takes Chinese industrial enterprise database with 177130 companies in 54 samples of city as the research object in 2009, using the hierarchy analysis model of city brand influence on the performance of enterprises to do further analysis. Using the rate of return on total assets (ROA), the rate of return on net assets (ROE), sales profit ratio (ROS), the three indicators, to measure business performance. Zero model checking analysis hierarchy model shows that the difference of city enterprises accounted for the difference of ROA between the 18.53% performance, the difference of ROE between the 11.32%, the difference of ROS between the 4.31%. The high impact ratio illustrates that the city factors is an important factor influencing the enterprise performance difference. Further investigation of various factors through the whole model of city brand signal influence on the performance of enterprises testify that the economic elements of U and U1 in the system of signal generation system, infrastructure elements U2, V1, V2 experience communication of traditional communication, network communication and system V3 V signal transmission system have a positive effects on enterprise performance. At the same time it also proved that the significance of science and education elements of U3, U4, the location factors of other forms of communication between V4 and enterprise performance is not significant. Keywords: Asymmetric Information, City Brand, Enterprise Performance, HLM 目录 摘要…...........................................................................................................................I Abstract .......................................................