城市综合体项目开发管理研究——以杭州万象城为例-工程管理专业论文.docx

结合杭州万象城案例，实证分析了杭州万象城采取的开发时序和开发管理 环节以及开业以来的运营效果。 关键词：城市综合体 开发管理 万象城 HOPSCA PROJECT DEVELOPMENT AND MANAGEMENT RESEARCH ——Take the Mixc of Hangzhou for Example ABSTRACT Throughout the past 20 years, the mainstream of Chinas real estate market is residential development. Unlike simple development—sales model of residential development, the development of the HOPSCA will be paid more attention to how to hold and operate in the future, and it is a process of value increasing. In recent years, with the rapid development of urbanization, the HOPSCA has shown unique advantages in terms of maximizing the value of the land and sharing the city excellent resource, It has made remarkable achievements, such as the Mixc city of Shenzhen, Beijing Trade Central and Ningbo Wanda Plaza and so on. The success of these classic projects changes the development of the HOPSCA from theory to reality. The HOPSCA greatly stimulates the economic development of the city and causes the attention of the government and developers. In a sense, the citys competition is the competition of the HOPSCA now. However, the current development of domestic shows speed, irrational characteristics, and failure cases are common. Now，the development and management of the HOPSCA exists following questions: The wrong selection of the site; The position is not clear; The plan and design sameness; The business model is unreasonable; No attention to attract investment and so on. These issues are also the key problem during the development and management of the HOPSCA. Therefore, this paper proposes some specific suggestions: The choose of projects site should be taken a full consideration about the impact of the city and region; project-position should meet the development needs of the HOPSCA; plan and design should be forward-looking and integrated into the local specialties; attract investment should focus on the anchor store and pay attention to the relationship between pro